Why Can't Russell Brand Make It In the US?

By Jelisa Castrodale

Last Thursday, I joined five thousand of my closest friends at Brixton’s chilly Carling Academy to see the comedy stylings of Russell Brand.  His one man show, Scandalous, is currently weaving its way across the United Kingdom where sold-out crowds have listened to him riff on everything from his recent not-at-all-voluntary resignation from the BBC to the ability of his spandex-clad ‘fame wand’  to turn “sluts into celebrities”.

He stalked the stage for nearly two hours and as a career fidgeter, I’m always impressed by anything that holds my attention for 120 minutes.  Benjamin Button couldn’t, proving to be a big screen sedative despite an entire cast, nightmarish elderly babies, and Brad Pitt’s bare-yet-no-less-boring torso. 

My question for most of the night—other than whether I’d lose portions of my face to frostbite—was why can’t Russell seem to do this in America? There have been British comics who have found success on our well Wal-Marted shores (the PBS-supported cast of Monty Python, Ricky Gervais, Eddie Izzard) and those who haven’t (Everyone Else) but none of them seemed to have Russell’s oversized profile preceding them.  So is it because of…

…his appearance?

With his penchant for wearing tights as pants, carefully applied eyeliner and the biggest backcombed hair this side of Sarah Palin, he’s like watching Jack Sparrow by way of American Apparel.  While England his been conditioned by centuries of effeminate dudes from Shakespeare to Freddy Mercury to Sporty Spice, Russell with his overteased tangles and undersized clothing seems to be a particularly hard sell to, say, the American South.  He’ll be fine in New York or El Lay—where he’s already had a successful run of shows—but he might struggle with the HungryMan and Kevin Harvick crowd. 

…his lack of US exposure? 

When I told my friends I’d scored tickets to see Russell Brand, his name was met with the same cocked, confused expression my dog gives me when I pretend to throw his squeaky duck. He did snag some screen time as oversexed rock star Aldous Snow in last year’s Forgetting Sarah Marshall, but after that left the theatres he resumed his starring role in Forgetting Russell Brand.  In December, he popped up in Adam Sandler’s recent Bedtime Stories but I couldn’t find a single person who’d admit to seeing that. 

MTV put him onstage to host last summer’s Movie Awards, but that was a disaster from his opening riff about George "that retard cowboy fella” Bush. True or not, CNN called for him to be deported and the internet shouted comments in all caps, most of them beginning with variations of the word “queer”.  He recounted this story from the Brixton stage, reading some of his hate mail and telling some of his other MTV bombs.  When a joke about the Jonas Brothers was met with applause, he shouted “WHERE WERE YOU ON THAT NIGHT?”

Here’s hoping he’ll get a second glance in the states after his Comedy Central special (airing March 8) or—two days later—when his UK-bestselling autobiography My Booky Wook will be stacked on our shelves. 

…his history of addiction? 

He’s always been open about his previous problems with smack and his Philadelphia-based treatment for sex addiction, neither of which have ever been dealbreakers for celebrities.  Brand’s been clean since ’02 and America’s never had a problem welcoming fuckups back into the fold.  If we eliminated all of the former drug addicts, boozers, or chronic leg humpers from the Comedy Central lineup, we’d be left with nothing but Ellen DeGeneres and an animated meerkat. 

…his ability to find trouble?

Most of his jobs have ended with him being escorted out of the building, including gigs with MTV Europe and—most recently—the BBC.  Brand and his broadcasting partner Jonathan Ross left a voicemail for 74-year-old former Fawlty Towers star Andrew Sachs that detailed his penis’s field trip through Mister Sachs’ granddaughter.  The listeners of the publicly funded Beeb weren’t quite as delighted by it, resulting in Ross’ suspension and RB’s not-at-all-voluntary resignation.  The fallout dominated the UK headlines for weeks and also provides a huge chunk of material for his Scandalous stage show which could be accurately subtitled

‘Problems My Penis Has Caused Me.’

…his everything else?

It’s impossible to compare him to America’s current biggest names in comedy, Dan “Larry the Cable Guy” Whitney and Dane Cook.  They’re both caricatures, one of the person you never want to be and the other of who you never want to sleep with.  When Russell’s onstage he’ll turn the amps up to 11 but he doesn’t act like someone he’s not, won’t pretend to be your best bud, and he’s definitely not dumbing things down for the crowd.  That seems to be an issue here, where we prefer our comedy to be full of catch phrases, not stacked with words like ‘recalcitrant’ or ‘exegesis’, both of which he dropped into his Brixton set. 

 

In the back pages of the Scandalous souvenir program, he tells an interviewer “I want to create beauty and wonder and humor and mirth.” So far, he’s been sucessful on all counts, forging a career on the stage, the screen, and the best-seller list.  Does Russell Brand really need America? No. But I sometimes I think we need him. 


POSTED IN: CULTURE
Mon, 23 Feb 2009 12:00 (GMT+00)
9 Responses
1.

Very funny! Honestly, this article alone has peaked my interest in Russell Brand. I know who he is; I saw Sarah Marshall and the MTV Award Show he hosted. I also heard about that BBC incident. Other than that, I don't really 'know' much else about Russell, but now I definitely want to see his Comedy Central special and possibly check out his book as well.

Akilah Sakai
Mon, 23-Feb-2009 22:59 GMT
2.

I love Russell Brand, love him, love him, love him (and I'm American). The MTV crowd is too stupid to get his material and Americans have a tendency to act like the retarded cowboy is absolutely reprehensible until someone NOT American calls him out, then he's our specialest, littlest, most retrardedest precious cowboy. I can't wait for My Booky Wook to be available here. I hope Russell Brand finds an American audience soon.

Kelly
Mon, 23-Feb-2009 23:15 GMT
3.

What can I say about Russell...don't worry about the Americans..come back to Canada...we understand your humour...Russell electrified me last fall when he went on David Letterman..he hadn't even opened his mouth...and I hadn't the foggiest idea who is was and in that nanosecond..I went through ever emotion and it has never stopped...he is soo many things...and each part i explore of him leads me to want to know more...and I so can not wait for him to bring his little butt back across the pond.. LOL
I even had a friend at the BBC send me his book from London can't wait for it to come to Cananda
He is a multi talented being..and my dream would be to have a cup of tea and a chat with him.

June
Tue, 24-Feb-2009 02:56 GMT
4.

What can I say about Russell...don't worry about the Americans..come back to Canada...we understand your humour...Russell electrified me last fall when he went on David Letterman..he hadn't even opened his mouth...and I hadn't the foggiest idea who is was and in that nanosecond..I went through ever emotion and it has never stopped...he is soo many things...and each part i explore of him leads me to want to know more...and I so can not wait for him to bring his little butt back across the pond.. LOL
I even had a friend at the BBC send me his book from London can't wait for it to come to Cananda
He is a multi talented being..and my dream would be to have a cup of tea and a chat with him.

June
Tue, 24-Feb-2009 02:58 GMT
5.

Well, maybe part of the problem is that there are (at least) two groups of comedy fans in the US: those who despise the "popular" comedians and thus turn away in horror any time someone new is on stage or the TV, fearing that they'll hear yet another idiot with an unfunny routine and canned laughter, and those who somehow think that people like Dane Cook are funny.

The former group is large enough to support shows for any good comedian, except that the latter group seems to be the apple of the industry's eye here, so while we have to wait for free weekends of Showtime to catch old Richard Pryor shows that don't sound like "beeeeeep", they get piles of fecal matter and call it comedy.

or something. I don't know.

Dave
Wed, 25-Feb-2009 01:00 GMT
6.

I'm a pretty open-minded cat, wanted to see what this guy is all about, and just didn't find him funny, which was surprising, as I tend to fall for solid Brithumorwork. He's just not that funny, all his accoutrements notwithstanding.

Adam Hansen
Wed, 25-Feb-2009 14:20 GMT
7.

Expressing wonder that intelligent, though raunchy, entertainment cannot find a home in the colonies is a little bit curious, given that American networks appear to think Jon and Kate Plus 8 and The Real Housewives of New York City qualify as entertainment.

We don't deserve Russell Brand, frankly.

Michael
Wed, 25-Feb-2009 15:50 GMT
8.

I feel guilty about the fact that Russell makes me laugh...

lindajoy
Thu, 26-Feb-2009 08:23 GMT
9.

i'll have to do more research on mr. brand. the only thing i know about him was the scandal...i happened to be living in scotland when the whole granddaughter scandal went down. he was supposed to be on "never mind the buzzcocks" with rachel stevens but it got pulled because of the scandal.

what was funniest was that right after it happened, there were a few phone calls about it, but then once news broke that there were a few complaints, everyone else started calling in too, as if, a couple days later, they realized that they were pissed off about it. (when really they probably just wanted to be able to have a story to tell their friends.) i'm sure what mr. brand said was offensive, but the public reaction to it was just lame.

stef
Sat, 28-Feb-2009 19:37 GMT

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